Prime Minister Narendra Modi Kashi, the parliamentary constituency of India and the world’s oldest living city, is once again going to witness a historic event of international level. After the successful hosting of G-20 meetings, now the second meeting of BRICS Culture Working Group is going to be held in Varanasi on 4th and 5th June. Senior diplomats, policy makers, cultural experts and special representatives from India and abroad will participate in this meeting proposed at Taj Hotel on June 4-5.
Under the Yogi government, Uttar Pradesh is today becoming a major center of global events. It is the result of the continuous efforts being made by the state government for conservation of cultural heritage, tourism development, promotion of local products and employment generation that Kashi is once again getting the opportunity to present its rich cultural identity on the international platform.
During the meeting, a special exhibition of world famous GI tagged and ODOP (One District-One Product) products of Kashi will also be organized. In this exhibition, 6 unique products of 6 artisans from the rich craft tradition of Varanasi will be displayed. All these products are living symbols of the age-old art, craftsmanship and cultural heritage of Kashi. Through the exhibition, foreign delegates will not only be introduced to the uniqueness of these products, but local artists and artisans will also get an opportunity to market their products to the global market.
Under the leadership of Yogi government, the state government has implemented many schemes to promote conservation, marketing and export of ODOP and GI tagged products. Through these efforts, thousands of craftsmen, weavers and artisans have got new identity and employment opportunities. Today, the handicraft products of Kashi are making their special identity not only in the country but also in many countries of the world.
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BRICS member countries
Brazil, China, Egypt, Ethiopia, India, Indonesia, Iran, Russia, Saudi Arabia, South Africa, United Arab Emirates (UAE).
Names of proposed GI and ODOP products to be displayed
- Wooden Laker Ware and Toys
- Banaras Pink Meenakari Craft
- Banaras Brocade and Saree
- Varanasi Soft Stone Jali Work
- Varanasi Wooden Lacquer Ware and Toys
- Banaras Metal Repose Craft
- Banaras Glass Beads
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The presence of representatives of BRICS countries has brought a big opportunity for local artists and entrepreneurs. Displaying your products directly in front of foreign representatives will increase export possibilities and pave the way for access to international markets. This will strengthen the local economy and the traditional crafts of Kashi will get a new global identity.
Padmashree Rajinikanth
GI, specialist
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International events provide a big platform, the display of handicrafts in BRICS will provide a local and global market to the skills of the artisans.
Rameshwar Singh
National Awardee
Varanasi Wooden Laker and Toys
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Modi ji and Yogi ji themselves are brand ambassadors of GI and ODOP products. Who have revived the ancient dying art by giving a new identity to the handicrafts of the state. This exhibition will promote the handicraft products of Varanasi, special guests from India and abroad will get acquainted with the art of Kashi and will know the intricacies of the handicraft. The chances of getting orders from this platform will increase.
Kunj Bihari
National Awardee, Pink Meenakari
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We are getting an opportunity to present the country’s cultural heritage on the world stage; such opportunities provide an opportunity to take the country’s heritage to new heights.
Durga Prasad Patel
Artisan Glass Beads