RG Varsity is designed to address what RateGain describes as a growing skills gap in hotel marketing — specifically the inability of hotel teams to translate data and AI-driven tools into measurable revenue outcomes. | Photo Credit: DEVASHISH_RAWAT
RateGain Travel Technologies Ltd announced the launch of RG Varsity, a digital marketing certification program targeting hotels’ commercial and marketing teams, on April 13, 2026.
The program is designed to address what RateGain describes as a growing skills gap in hotel marketing — specifically the inability of hotel teams to translate data and AI-driven tools into measurable revenue outcomes. According to the company’s own State of Distribution 2025 report, nearly 70 percent of hotels say they struggle to understand why their return on ad spend underperforms.
RG Varsity covers three curriculum areas: digital marketing fundamentals in AI-driven environments, performance and return on ad spend optimization, and building a digital revenue strategy aligned with broader commercial goals. The program is now available globally at varsity.rategain.com.
Bhanu Chopra, Founder and Managing Director of RateGain, said the industry faces a clarity gap, not just a technology gap, with hotel teams needing support in consistently acquiring the right customer despite having access to more data and tools than ever before.
As part of the launch, RateGain recognized a founding cohort of three certified practitioners from SALA Hospitality Group and DLF Hospitality.
On the markets, shares were trading at ₹550.25 on NSE at 10.33 am on April 13, down ₹11.85 or 2.11 per cent from the previous close of ₹562.10. The stock touched an intraday low of ₹535.50. Total market capitalization stood at ₹6,499.78 crore. The stock has delivered 21.83 per cent returns over the past year but remains down 21.62 per cent year-to-date. Its 52-week high is ₹741.60, hit in October 2025. The stock trades at a P/E of 37.05.
Published on April 13, 2026