Ambala city achieved the distinction of giving the first mixer to the country. Today he is struggling to save his own identity. Ambala’s mixer industry, which once had a strong presence not only in India but also in Dubai, Qatar and African countries for this important appliance for domestic needs, is now going through a period of crisis.
The impact on the supply chain due to the global war and continuously increasing inflation has slowed down the pace of this industry. The rise in raw material prices and fall in demand have put both manufacturers and traders in trouble. Due to which this traditional industry is struggling to regain its old shine.
Business is gasping under the pressure of global situation – Narendra Aggarwal
Mixer trader Narendra Aggarwal told that the mixer which runs every day in the kitchen and spreads the name of Ambala to foreign countries is in trouble due to the war in western countries. This is the city which gave the first mixer to the country. Now this industry seems to be gasping under the pressure of raw material inflation and global situation. About 200 small and big units manufacture mixers, juicers, grinders and choppers. More than 150 traders from the district are associated with them and the annual business reaches around Rs 250 crore. The livelihood of about 15 thousand families is directly linked to this.
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Supply of raw materials is being affected – Traders
Mixi trader Vishwajat said that if the war continues for a long time, more trouble is sure to come for all of them. The mixer manufactured here not only goes to the state and country but also to foreign countries. Due to almost doubling of raw material rates, rates had to be increased by 15 percent. The supply of raw materials has been affected. Transport has become expensive. Exports have been affected. The mixer here is sent to many countries including Uganda, Dubai and Qatar. African countries are also supplied from here. In the current situation, exports have been affected. Due to this, a double challenge has arisen before the businessmen. Costs are increasing, on the other hand the market is shrinking. People associated with this business say that they have stopped receiving orders and there is a lot of variation in the rates. No one is ready to buy expensive goods. Problems are increasing for labor also.
This glorious industry of Ambala is now supported only by government intervention and market stability. If the situation does not improve soon, the noise that was once a symbol of Ambala’s economic strength may become silent forever.
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