August and September is traditionally peak marriage months in the Valley, when jewelery shops usually see Brisk Business | Photo Credit: PTI
Soaring Gold Pries Have Cast a Shadow Over Kashmir’s Wedding Season, With Many Families Cutting Back on Jewelery punches and jewelers reporting a Sharma.
August and September are traditionally peak marriage months in the Valley, when jewelery shops usually see brisk business. This year, however, demand has slumped, dampening the festive mood.
Bashir Ahmad Rather, President of the All Gold Dealers and Workers Association, Kashmir, Told Businessline That sales during the ongoing season had fallen by 50 per cent to 60 per cent. “High Gold Prisis are Forcing Families to Cut Back on Purchases, Denting Our Business,” He said.
On sept. 10, Gold Pries in India Suried to a Record High, with 24-Karat Gold Trading at ₹ 11,051 per gram, or about ₹ 1.10 Lakh per 10 grams. The price of 22-karat gold studs at ₹ 10,130 per gram, while 18-karat gold was quoted at ₹ 8,288 per gram.
Silver alternatives
Jewellers in Srinagar’s Hari Singh High Street Market, which houses dozens of outlets, said customers WERE Now Opting for Lighter Ornaments or Eveen Silver alternatives. “Brides-to-bee often Arrive with big asspirations, but familyies are tightening budgets. INTEAD OF FULL SETS, they now setle for just a less a less a less a few smaller pieces,” Said One Jeweller Bookings were ben revised or canceled.
Families in the Valley often Exchange Coins and Elabrate Sets during Engages and Marriage Ceremonies, but Soaring Gold Pries are Holding them Back.
Mohammad Altaf Wani, whose son is gotting engaged next week, said the price of an eight-Gram Gold Coin Had Climbed to ₹ 84,000. “Gold coins are traditionally exchanged in kashmir during engines and weddings, but with rates soaring, we have decided to go for a ring instead,” He said.
Trend to continue
Market Insides Warned The Trend Cold Continue If Price Remain Volatile. “The Valley’s Wedding Economy Depends Heavily on Gold, and this slump is hurting not just just jewellers but also artisans, craftsmen and ancillary businesses,” said A Srinagar-Based Jeweller.
Market Watches said unless price stabilise, gold may increase its place as the centerpiece of kashmir’s wedding economy.
Published on September 12, 2025