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Unitree Robotics G1 robot skates on ice and rollerblades with ease


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We’ve seen robots walk, run, climb stairs and even recently finish a half marathon. What we haven’t seen until now is a robot gliding across the ice like an Olympic skater or spinning on one leg on rollerblades without losing balance.

That is exactly what Unitree Robotics just showed with its G1 humanoid robot. In newly released footage, the robot moves on rollerblades and ice skates while keeping its posture steady through coordinated wheel and leg control. It’s pretty amazing to watch.

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ELON MUSK TEASES A FUTURE RUN BY ROBOTS

A humanoid robot skates on ice skates.

Unitree’s G1 humanoid robot glides on wheels, rollerblades and ice skates, showing off sharp balance, spins and even a flip. (Unitree Robotics)

What stands out in the Unitree G1 video

When you actually watch the video, a few moments really stand out. It starts with the robot leaning into the motion, almost stepping as it propels itself forward on two wheels, shifting its weight from side to side as if one wheel is leading the next. Its arms move up and down to stay balanced, giving it a rhythm that feels closer to walking than rolling, like it’s constantly adjusting in real time.

Then it pulls off a series of spins and an impressive flip, landing clean on two wheels and continuing without missing a beat. No hesitation.

Next, it switches to rollerblades and moves with the same level of control. It glides, does some fancy footwork, changes direction and even lifts one leg while spinning and staying balanced like it’s second nature. That alone would be impressive.

But the real wow moment comes at the end. On ice, the robot starts doing smooth twirls, almost like it’s figure skating, while holding its posture without slipping. That’s when you start to see how far these humanoid robots have come.

Why the Unitree G1’s movement feels different

Most humanoid robots face the same problem. Staying upright while doing anything dynamic pushes the limits of control systems. The G1 changes that equation by blending two approaches. It combines wheeled efficiency with legged adaptability. That means it can roll when speed matters and step when terrain gets tricky.

In the demo, the robot transitions smoothly between these modes. It executes continuous motion instead of stopping to rebalance. You see 360-degree turns, controlled spins and even front flips, all without a visible pause.

That level of fluidity points to improvements in real-time control, balance correction and motion planning. These are areas that have held humanoid robots back for years, until now.

ROBOTS LEARN 1,000 TASKS IN ONE DAY FROM A SINGLE DEMO

A humanoid robot moves on wheels.

The Unitree G1 performs spins, turns and a clean flip while riding on wheels and rollerblades. The demo offers a striking look at how far humanoid robots have come. (Unitree Robotics)

Unitree G1 specs: what’s under the hood

The hardware behind the G1 explains why it can pull this off. Unitree designed the system as a full-stack platform for AI training and deployment. That means the robot collects its own data, learns from simulation and applies those lessons in the real world.

The robot comes in two main versions. The Standard model focuses on stationary tasks. The Flagship version adds a wheeled base that can reach about 3.3 feet per second.

Both variations share a humanoid structure with up to 19 degrees of freedom. Each arm has seven degrees of freedom and can handle about 6.6 pounds. A flexible waist allows wide motion ranges, which helps with balance during dynamic movement.

Vision comes from a binocular camera in the head, along with wrist cameras for close-up work. The system can use different grippers, including dexterous hands for more precise tasks.

At the core, the Flagship model runs on an NVIDIA Jetson Orin NX module with up to 100 TOPS of compute. That level of onboard processing supports real-time decision making during complex movement.

Battery life can stretch up to six hours, depending on how hard the robot is working.

Why wheels on the Unitree G1 humanoid robot matter

For years, robotics has leaned in two directions. Wheeled machines move efficiently but struggle with obstacles. Legged robots handle complex environments but use more energy and move more slowly.

Unitree’s approach tries to merge both. By adding wheels to a humanoid frame, the G1 can move quickly across flat surfaces and still adapt when conditions change. That hybrid design also reduces wear on joints and improves energy efficiency over long distances.

It also opens the door to new types of tasks. A robot like this could move through a warehouse, switch to precise manipulation at a workstation and then roll to the next job without slowing down.

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NEW MOBILE ROBOT HELPS SENIORS WALK SAFELY AND PREVENT FALLS

Unitree R1 humanoid robot running on a flat surface

The Unitree R1 humanoid robot runs on a flat surface. The model is noted for its affordability at $5,900. (Unitree Robotics)

Kurt’s key takeaways

The skating is what grabs you first. It is fun to watch and hard to ignore. What stands out after a few seconds is how steady the robot stays the whole time. It keeps moving, keeps adjusting and never looks close to losing control. That is a big change from the stop-and-go motion we are used to seeing. If this keeps improving, and I know it will, you are going to see robots that can move through real environments without slowing down or needing constant input.

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So here is the question. If robots can move this fluidly today, how long before they start working alongside you without missing a step and are you OK with that? Let us know by writing to us at CyberGuy.com.

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Top Five Sales Challenges Costing MSPs Cybersecurity Revenue


MSPs Cybersecurity

The managed security services market is projected to grow from $38.31 billion in 2025 to $69.16 billion by 2030[1], with cybersecurity being the fastest-growing sector[2]. Despite this opportunity, many MSPs leave revenue on the table because their go-to-market strategy fails to connect technical expertise with business needs.

This execution gap is where most deals stall. MSPs often focus on frameworks and vulnerabilities, but their clients make decisions based on business outcomes: risk reduction, successful compliance audits, and business continuity. When sales messaging fails to bridge this divide, prospects tend to view cybersecurity as a cost center instead of a strategic investment. To win, MSPs must align security value with business priorities and translate complex offerings into compelling reasons for clients and prospects to act.

Cynomi developed the GTM Academy Sales Kit to address this challenge and provide a structured, outcome-driven approach to help MSP sales teams convert rising demand into consistent, profitable revenue.

Through our work empowering partner growth, we have identified five core go-to-market challenges holding MSPs back and the strategies required to overcome them.

1. Overcoming a Lack of Client Urgency

Data shows that 77% of MSPs cite a lack of client urgency as a major sales challenge[3]. Technical teams understand a prospect’s security weaknesses, but they struggle to translate that risk into the business terms that drive investment. When that translation fails, cybersecurity becomes a line item to defer rather than a strategic priority. Sellers must learn to frame security program management in terms of operational continuity, regulatory consequences, and reputational liability to create immediate urgency.

2. Navigating Expanded Buying Committees

Buying decisions don’t happen in a vacuum. Buying committees for cybersecurity have expanded to an average of over eight stakeholders, with projections exceeding nine stakeholders by 2026[4]. You are dealing with executives, finance, IT, and operations. These individuals have different concerns, motivations, and definitions of value. The discovery questions that move a CEO are not the same ones that move a CTO. MSPs must develop tailored discovery frameworks for different business stakeholders to keep complex deals moving forward.

3. Defeating the Cost Objection

Cost sensitivity remains a stubborn barrier, with 66% of SMBs identifying cost as their top obstacle to adopting stronger security[5]. Prospects often view security as a sunk cost rather than a business enabler. Overcoming this requires an objective scoring framework and clear objection handling that addresses the underlying beliefs driving the hesitation, rather than simply restating the technical pitch.

4. Leveraging Compliance as a Catalyst

Over 56% of new managed security agreements are initiated to meet compliance requirements[6]. Deadlines surrounding cyber insurance renewals, industry mandates, and state-level privacy laws create a hard timeline that organic sales conversations rarely generate. Providers must position compliance readiness as a potential entry point, but only one outcome of a broader security program management.

5. Expanding Revenue in Existing Accounts

For established MSPs, existing clients represent the fastest path to partner growth and revenue enablement. However, focusing only on new client acquisition leaves substantial revenue untapped within your current base. Expanding accounts needs a deliberate, data-driven strategy.

To expand revenue from existing clients, MSPs should use visual, CISO Intelligence dashboards to proactively review security postures and identify gaps. This analysis drives tailored upsell campaigns and justifies new investments during strategic business reviews. Benchmarking clients against industry peers creates urgency, while consistent education on the business impact of security reinforces its value.

By turning account management into an ongoing advisory relationship and consistently surfacing new value, MSPs can deepen trust, drive margin improvement, and unlock recurring revenue opportunities year over year.

Turning GTM Challenges into Opportunities: Practical Strategies

Overcoming these sales barriers requires a disciplined, systematic approach anchored in actionable processes and strategic alignment.

  • Align sales and technical messaging:Work collaboratively with technical experts to translate security findings into business outcomes. Use client-friendly language to communicate risk, operational impact, and business value rather than technical jargon.
  • Map the stakeholder landscape early: Identify all decision-makers and influencers at the outset, including executive, finance, IT, and operational leads. Develop messaging and presentations targeted to each persona’s priorities, and build consensus through regular, transparent communication.
  • Quantify outcomes and ROI: Present security investments in terms of measurable impact, such as reduction in incident response time, decreased compliance risk, or improved operational uptime. Providing decision-makers with concrete data driven by business impact assessments supports faster, higher-confidence purchasing decisions.
  • Automate for consistency and scale: Leverage sales kits, playbooks, and CRM technology to standardize outreach, discovery, and proposal development. Consistent processes and a central repository for discovery answers ensure smooth handoffs from prospect to client, even with multiple stakeholders involved.
  • Measure, optimize, and adapt: Track sales performance against leading indicators such as conversion rates, deal cycle length, and upsell frequency. Analyze your pipeline consistently to identify bottlenecks and refine your sales strategy.

Operator-Led Resources for Security Program Management

To support service providers in achieving predictable growth, Cynomi established the GTM Academy.

Designed as a practical enablement program for MSPs and MSSPs, the GTM Academy features resources developed by practitioners who are actively running and scaling security practices. The first release is the Complete Sales Kit, which includes dozens of resources covering every stage of the sales lifecycle, from initial prospecting through close and expansion.

The kit provides actionable tools to solve the toughest sales challenges, including:

  • Actionable videos from MSP operators and GTM practitioners
  • Ideal client profile (ICP) strategic frameworks to target buyers effectively
  • Positioning scripts and email templates to drive engagement
  • Discovery frameworks tailored for technical and business stakeholders
  • Cheat sheets and scoring worksheets for building a predictable pipeline
  • Upselling and cross-selling playbooks to expand existing accounts

As a Security Growth Platform, that unifies security program management, risk management, and GRC capabilities to help partners scale, Cynomi understands that the sales motion and service delivery must reinforce each other to protect every client, at every maturity level. The Complete Sales Kit provides the foundation for building that motion, empowering your team to deliver expert guidance with confidence and consistency.

Building a Sustainable Sales Advantage

To move from reactive selling to predictable success, MSPs need a scalable system that evolves with the market. Invest in continuous education by hosting internal workshops, reviewing wins and losses, and connecting sales metrics to business goals like margin improvement and client retention.

A culture of continuous learning, built on insights from top performers and peer mentoring, prepares your team to address new threats and regulations with authority. By embedding these best practices, MSPs can become trusted security advisors, reduce friction, accelerate revenue, and maximize client value.

Download the GTM Academy Complete Sales Kit today and transform your sales motion.

Sources

  1. Fortune Business Insights, 2024, “Cyber Security Managed Services Market Size, Share & Industry Analysis.”
  2. Channel Futures, 2024, “Cybersecurity Dominates the 2024 MSP 501.”
  3. Infrascale, 2025, “MSPs Selling More Cybersecurity: Statistics and Trends in the U.S.”
  4. Gartner, 2024, “Market Trends: Security Buying Committees and Stakeholder Expansion.”
  5. CrowdStrike, 2025, “SMB Cybersecurity Study.”
  6. Cynomi internal data, 2024, “Managed Security Agreements and Compliance Initiation Trends.”
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Has the US-Iran ceasefire reset the clock on War Powers Act deadline? | US-Israel war on Iran News

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The Donald Trump administration has argued that a key May 1 deadline it faces to secure congressional approval for the US-Israel war on Iran no longer matters because of the ongoing ceasefire with Tehran.

Once the president notifies the United States Congress about a war, he has a 60-day deadline under the War Powers Resolution to get lawmakers to greenlight the campaign or withdraw forces involved in hostilities.

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In the case of the war on Iran, that deadline expires on Friday.

But on Thursday, Defense Secretary Pete Hegseth told lawmakers at a Senate hearing that the ongoing yet fragile ceasefire had effectively paused the clock on the deadline.

However, Hegseth’s interpretation is being strongly contested. Democratic lawmakers and legal experts argue that the statute contains no provision allowing for a pause once the deadline has started.

The disagreement reflects a deeper clash over how “hostilities” are defined, and whether a temporary ceasefire can alter legal obligations the White House is expected to adhere to.

So what is the Trump administration’s position on the War Powers Resolution, and how are the opposition and legal experts challenging it?

What has the Trump administration said?

During testimony before the US Senate Armed Services Committee on Thursday, Hegseth argued the “60-day clock pauses, or stops” during a pause in fighting.

The US and Iran have largely halted direct attacks since April 8 as ceasefire negotiations began, though those talks have since stalled.

Since then, Tehran continues to effectively block the Strait of Hormuz and Washington has maintained a naval blockade of Iranian ports and ships in the strait. President Trump has repeatedly warned that strikes could resume.

Other officials in the Trump administration have echoed Hegseth, arguing that the absence of active exchanges since early April means hostilities have effectively ceased for the purposes of the War Powers Resolution and that the 60-day deadline may therefore no longer apply.

US Secretary of Defense Pete Hegseth testifies during a Senate Armed Services Committee hearing on the Department of Defense budget request for Fiscal Year 2027 on Capitol Hill in Washington, DC, on April 30, 2026. (Photo by Alex Wroblewski / AFP)
US Secretary of Defense Pete Hegseth testifies during a Senate committee hearing on Capitol Hill in Washington, DC, on April 30, 2026 [Alex Wroblewski/AFP]

“For War Powers Resolution purposes, the hostilities that began on Saturday, February 28, have terminated,” an official told the Reuters news agency.

“There has been no ⁠⁠exchange of ⁠⁠fire between US Armed Forces and ‌‌Iran since Tuesday, April 7.”

Moreover, some have suggested simply starting a new operation under a new name to get around the deadline. Richard Goldberg, who served as director for countering Iranian weapons of mass destruction for the US National Security Council during Trump’s first term, said he has recommended to administration officials that they simply transition to a new operation, which he suggested could be called “Epic Passage”, a sequel to Operation Epic Fury — the name of the current operation against Iran.

That new mission, he told The Associated Press news agency, “would inherently be a mission of self-defence focused on reopening the strait while reserving the right to offensive action in support of restoring freedom of navigation”.

“That to me solves it all,” Goldberg added.

What the War Powers Act requires

The War Powers Resolution, passed in 1973, places limits on how long a US president can wage war without congressional approval.

Under the law, the president must notify Congress within 48 hours of introducing US forces into hostilities. From that point, a 60-day clock begins. Though the US and Israel launched their current war on Iran on February 28, the Trump administration notified Congress on March 2, which is why the 60-day deadline expires on May 1.

Within those 60 days, the president must either secure authorisation from Congress — through a joint resolution passed by the House and the Senate — or end US military involvement.

The law does allow for a limited 30-day extension, but only to safely withdraw forces, not to continue combat operations indefinitely.

However, the statute, which was designed to restrict presidential war-making powers after Vietnam, has been ignored or challenged by past presidents, who have argued parts of the law are unconstitutional.

The Authorization for Use of Military Force (AUMF) is another possible legal foundation for continuing military operations, as it grants the president authority to deploy force for defined objectives.

It was originally enacted in 2001 following the September 11 attacks to allow the US to carry out its so-called “war on terror”, and then reaffirmed in 2002 to remove Saddam Hussein and authorise the 2003 invasion of Iraq. Since then, successive administrations have relied on these authorisations to support a broad range of military actions.

Due to deep divisions between Democrats and Republicans, Congress is unlikely to authorise continued military action against Iran.

On Thursday, a sixth bid in the Senate to curb Trump’s authority to conduct military operations using the War Powers Resolution was defeated by 50-47, with members voting overwhelmingly along party lines.

Democrats pushed back strongly against Hegseth’s claim, arguing there was no legal basis in the War Powers Resolution for pausing the 60-day countdown once a ceasefire begins.

At the hearing, Virginia Senator Tim Kaine rejected that interpretation outright, saying he did not “believe the statute would support that”.

Adam Schiff, a Democratic senator from California, also challenged the argument, pointing out that US forces remain active in the region despite the halt in air attacks. “Ceasing to use some forces while using others does not somehow stop the clock,” he noted.

Despite a halt in air and missile strikes, US and Iranian forces have continued hostilities in and around the Strait of Hormuz.

On April 20, the US military fired on and seized the Iranian‑flagged container ship Touska, with Tehran days later capturing two foreign commercial vessels.

Although nearly all Republicans voted down the War Powers Resolution on Thursday, Senator Susan Collins of Maine broke ranks to side with Democrats.

“The president’s authority as commander-in-chief is not without limits,” she said, pointing out that the 60-day deadline is “not a suggestion, it is a requirement”.

Has the ceasefire reset the clock, per experts?

Bruce Fein, a US constitutional and international law expert and former associate deputy attorney general, said the resolution “never says anywhere” that the 60-day deadline to receive congressional approval for military action “stops if there’s a ceasefire”.

Speaking to Al Jazeera, Fein warned that such an interpretation “turns the resolution into simply a paper tiger”.

“You have to ask, why has President Trump not asked Congress to declare war? Just like in the Vietnam War, there was not any declaration of war there either, because he knows he would lose the vote,” he added.

The War Powers Resolution was passed after then-President Richard Nixon’s secret bombing of Cambodia, and more than a decade of war in Vietnam, despite his vetoing the resolution initially.

“Why would Mr Trump not ask Congress for a declaration if he thought it would pass? He has a majority in the House and the Senate. He knows he will lose,” Fein said.

“The War Powers Resolution is a sideshow. The real element here is that under Nuremberg International law principles adopted by Congress, we are engaged in a criminal war of aggression,” he added.



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Stephen A Smith could get an on-screen WWE role at SummerSlam, reports say


Fans joked that WWE’s landmark rights deal with ESPN last year would lead to Stephen A. Smith appearing in the ring. That idea is no longer just a joke or social media meme.

According to Fightful Select, a source known for reporting accurate wrestling information, there are discussions about giving Smith an on-screen role this summer.

The report says ESPN is “pleased and enthusiastic” about the potential for Smith to get more involved in the partnership.

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Stephen A. Smith standing at Allegiant Stadium during WrestleMania 42 Night 1

Stephen A. Smith attends WrestleMania 42 Night 1 at Allegiant Stadium in Las Vegas, Nev., on April 18, 2026. (Andrew Timms/WWE)

Notably, Smith is represented by Mark Shapiro, the president of WWE parent company TKO. WWE president Nick Khan is also Smith’s former broadcast agent. The TKO and ESPN relationship has already led to an in-storied crossover, with Pat McAfee’s involvement in the WrestleMania storyline between Cody Rhodes and Randy Orton.

McAfee, who works with TKO CEO Ari Emanuel, says he is done with WWE as part of the stipulation if Orton loses.

If McAfee is actually done with WWE, Smith would be a logical replacement. By most metrics, McAfee and Smith are the two biggest stars at ESPN and its most pro-wrestling-style personalities.

Pat McAfee punting Cody Rhodes during SmackDown at Enterprise Center in St. Louis

Pat McAfee punts Cody Rhodes during SmackDown at Enterprise Center in St. Louis, Missouri, on April 3, 2026. (Craig Melvin/WWE)

McAfee was a natural fit. He excelled on the WWE broadcast booth, on the mic as a manager and even in the ring as a wrestler. It is unclear whether Smith would have the same success.

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That said, he was loudly booed at WrestleMania this month in Las Vegas. In wrestling, boos are just as effective as cheers. If Smith leans into a heel role similar to McAfee, he could have a fun run in WWE.

Look for SummerSlam as a possible date for Smith’s debut.

SummerSlam is the second biggest WWE event of the year after WrestleMania and is also held over two nights. This year’s event is scheduled for Saturday, August 1, and Sunday, August 2, 2026, at U.S. Bank Stadium in Minneapolis, Minnesota, on ESPN.

Possible roles for Smith include a storyline, hosting duties or entertainment segments with comedic wrestler and merchandise megastar Danhausen, who recently “cursed” the ESPN broadcaster.

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As tired as many viewers are of seeing Stephen A. Smith discuss sports and politics, the idea of him appearing in WWE is fun. Hopefully, he takes a bump or two, or even a spear from Roman Reigns.



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Riots erupt over Australian Aboriginal girl’s murder as suspect arrested | Protests News

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Australian authorities appeal for calm after riots following the arrest of a man suspected of killing a five-year-old girl, Kumanjayi Little Baby.

Hundreds of protesters have clashed with emergency workers in a remote Australian town after police arrested a man suspected of murdering a five-year-old Indigenous girl.

Police say about 400 people gathered at Alice Springs Hospital in the Northern Territory, where the suspect was taken on Friday after locals beat him until he was unconscious.

Australia’s public broadcaster ABC broadcast images of a crowd calling for “payback”, which refers to traditional, mostly physical, punishment in Aboriginal societies. They threw projectiles and lit fires, injuring a number of police officers and medical workers.

Police vehicles, ambulances and fire trucks were damaged in the chaos. Police used tear ⁠gas to disperse the protesters.

Girl missing since late Saturday

Northern Territory Police Commissioner Martin Dole said the violence erupted when Jefferson Lewis, the 47-year-old man police believe abducted and killed the young girl named by her family as Kumanjayi Little Baby, presented himself to police at one of the town camps in Alice Springs.

“As a result of presenting himself, members of that town camp decided to inflict vigilante justice upon Jefferson,” he said.

The girl had been missing from her home on the outskirts of Alice Springs since late Saturday. Her body was found on Thursday during a search by hundreds of people in dense bushland around the town, a popular tourist destination.

Call for calm

Lewis, who had been identified as a suspect by police earlier in the week, has past convictions for physical assault and was recently released from prison.

“I just call for calm across ‌the community ⁠today … I’d like to think that what we saw last night is an aberration,” Dole said, adding that Lewis had been moved to the territory capital Darwin in the early hours of Friday morning for his safety. He is likely to be charged in the coming days.

Prime Minister Anthony Albanese said he understood “people’s anger and frustration” but urged the community to come together.

Robin Granites, a senior Aboriginal elder and spokesperson for the family, also appealed for restraint.

“This man has been caught, thanks to community action, and we ⁠must now let justice take its course while we take the time to mourn Kumanjayi Little Baby and support our family,” he said in a statement.

“Now is not the time to be heroes on social media or make trouble.”

A day-long ban will apply to sales of takeaway alcohol and more police will be arriving from Darwin to prevent further escalation, ⁠Northern Territory Chief Minister Lia Finocchiaro said. Alcohol restrictions are already enforced in the town on certain days of the week in an effort to reduce crime.



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Mary Cain’s book and Nike’s trans-athlete study reveal the same pattern of corporate hypocrisy


Nike presents itself as a company that’s about more than selling sports apparel. It isn’t, of course, but it wants people to think that it is.

The company preaches left-wing talking points like “inclusion,” “diversity,” “body positivity,” and other empty platitudes (while the only goal remains to sell as much merchandise as possible).

On its website, Nike has a page titled “Celebrating Every Girl’s Body,” where it says sport should celebrate “the unique beauty and diversity of our bodies,” warns about a “narrow definition of beauty,” criticizes messaging that encourages “under-eating and over-training,” and urges adults to create “Body Talk Free Zones.” On another Nike page, “No Pride, No Sport,” the company says it is committed to “LGBTQIA+ belonging and visibility in sport” and says its vision is one in which “every body is invited to play.”

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So, people might be shocked to find out that when it comes time to pay endorsers to don Nike apparel (again, to sell more Nike apparel), it’s not exactly about making sure “everybody is invited.”

That’s what makes former Nike Oregon Project runner Mary Cain’s new memoir a real issue for the sports apparel behemoth. Promoting the book on Sarah Spain’s podcast, Cain described what she calls “hot girl contracts,” basically saying Nike would openly sign some women because they were “hot.” Meanwhile, she faced talk of a “pay cut” or “getting terminated” under performance standards, despite being faster than some of the athletes kept for marketing value.

Cain’s book, “This Is Not About Running,” is not interesting because it reveals that Nike wants to make money. Of course, Nike wants to make money. It’s an American corporation and that’s always the goal.

Mary Cain walking off track after 1500-meter run at Drake Relays

Mary Cain claims Nike’s inclusivity and body positivity rhetoric clashes with alleged treatment of her. (Charlie Neibergall/AP)

What’s interesting is the gap between the sermon and the behavior. Cain’s memoir highlights the contrast between Nike’s body-positivity language and its actual marketing. In an excerpt published by “Outside,” Cain writes that she put on “five-pound Nike wrist weights” and went on long power walks because Alberto Salazar (former head coach of the Nike Oregon Project) told her she had “extra fat” to lose after a hydrostatic weigh-in.

Cain claims to have weighed 115 pounds at the time and says she couldn’t even access the weigh-in file herself and was simply told the result. That sounds like a story where a Nike official is pushing “under-eating and over-training,” exactly the opposite of what the company claims to promote.

Salazar has denied any wrongdoing, and The Guardian reports that he and Nike settled a lawsuit brought by Cain in 2023 alleging abuse.

The memoir rollout gets worse from there. In The Guardian’s interview tied to the book, Cain describes a Nike environment where people allegedly knew what was happening and let it continue. The piece reports that Salazar’s boss and Nike’s then vice-president of marketing allegedly told Cain cutting her hair might help her lose weight. It also reports that she was told she could not because she would “not look good,” and that she needed a different bra because people could see how large her breasts were.

Let’s go back to Nike’s own website and see how that squares with the virtues they pretend to have. Does this story sound like Nike is “Celebrating Every Girl’s Body,” or one where they want that body to look a certain way to sell more sneakers?

Nike shoes displayed on shelves inside King of Prussia Mall store

Nike pretends to be a company about more than selling sneakers, but really it is a company about selling sneakers. (Rachel Wisniewski/Reuters)

And if this all sounds familiar, it should. Because Cain’s memoir is not the only time Nike’s public virtue posture has crashed into basic questions about what the company is actually doing.

As OutKick first reported in 2025, evidence strongly suggested Nike was helping fund a study on youth transgender athletes as young as 12. In our reporting, two researchers tied to the project, Dr. Kathryn Ackerman and Joanna Harper, had publicly said Nike was funding the study. The New York Times also reported that Nike was funding it, and later told OutKick it was confident in the accuracy of that reporting.

Then came Nike’s response, and it was classic corporate subterfuge. At first, Nike did not answer repeated questions. Then, after public pressure grew, a Nike executive told OutKick on background that the study “was never initialized” and was “not moving forward.” But when OutKick asked whether Ackerman and Harper were wrong to say Nike funded it, the executive reportedly said “no one was wrong” and suggested there had been “gaps in the information chain.” Nike hid behind vague language because it did not want to explain itself.

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OutKick also found that the winter 2024 edition of Boston Children’s Hospital Magazine described the project as “supported in part by Nike, Inc.” and said the research was designed to answer questions about physiologic and athletic changes resulting from gender-affirming care. So now the public had researchers saying Nike funded the study, a major hospital publication saying Nike supported it, and the New York Times standing by reporting that Nike funded it. Yet Nike still mostly chose silence and evasiveness.

Then the story shifted again. Months later, Harper told Outsports that Nike had pulled out after “haters got wind of it,” which, of course, only made the whole thing murkier because it directly undercut the idea that the study had simply “never initialized.” In other words, Nike was apparently willing to let other people talk publicly about its support when the transgender movement was popular policy, but once scrutiny arrived (as Americans became aware of what was really happening in the “gender-affirming care” world), the company suddenly got quiet.

And that is why the trans-study reporting belongs in the same column as Mary Cain’s memoir.

These are not two separate Nike stories. Rather, they are both evidence of the same core issue within the company.

Nike shoes and sweatpants displayed on a white background

Nike preaches left-wing talking points, but ultimately is nothing more than a company with the sole goal of making money. (iStock)

Nike wants applause from the public, but it especially wants to please the very loud radical left-wingers who dominate social media. That’s why its website contains a page dedicated to body confidence; that’s why it uses words like “inclusivity” and “diversity”; that’s why there are so many cutesy slogans about belonging, pronouns and who gets to play.

But when real scrutiny arrives, whether it’s a former star publishing a memoir about how a female athlete’s body was actually treated inside a Nike-linked program, or reporters asking basic questions about a politically explosive youth athlete study, Nike suddenly becomes a master of silence, background comments and strategic vagueness.

That’s the part worth hammering, not that Nike is greedy or calculating. Of course, it is.

Companies are supposed to make money. They are supposed to want attention, market share and relevance. There is nothing remotely scandalous about Nike trying to sell more shoes or back causes it believes will help the brand. The problem is pretending all of this is moral enlightenment instead of corporate strategy. It makes Nike a hypocritical money-making machine. This doesn’t even include how the company largely keeps its mouth shut about China (since someone has to make those shoes and there are 1.4 billion potential buyers in the country) while crying “social justice” in America.

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Nike is free to make as much money as it can; that’s capitalism. Nobody is offended by that. But many people have had enough of the lecturing. Spare everyone the body-positivity pablum when public memoir excerpts describe a teenage runner being sent on wrist-weight power walks after being told she had fat to lose.

Cain also alleges that Nike paid less talented athletes more money because they made for better marketing. She’s talked about that dynamic publicly as ‘hot girl contracts,’ describing Nike discussions about signing some women for marketability while she faced pay-cut or termination talk despite being faster.

Again, duh. Better looking people generally sell more products.

But spare everyone the inclusivity talk because when it comes time to be “inclusive” about who gets the marketing checks, it turns out it’s a very exclusive group.

Stop lecturing Americans on “LGBTQIA+ belonging and visibility in sport” then stonewalling basic questions about a study involving “transgender-identifying” youth and medical transition when OutKick comes knocking.

Mary Cain’s memoir and OutKick’s reporting don’t prove that Nike is uniquely evil. They prove something much more ordinary and much more useful: Nike is a giant corporation that loves to virtue-signal when it’s good for business. What it doesn’t seem to love nearly as much is simple accountability.

That’s why Cain’s book matters. Not because it tells everyone Nike wants money. Everybody already knew that. It matters because it reminds people that when Nike starts lecturing Americans about bodies, inclusion or fairness, the first response should be very simple: sell the shoes and spare us the sermon.

OutKick reached out to Nike for comment on this story, but the company did not respond to our request.



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UK pensions dept shopping for spy-van tech worth up to £2M • The Register


The Department for Work and Pensions has gone shopping for covert cameras, live-streaming kit, and vehicle-based recording gear as it lines up a £2 million upgrade to watch fraud suspects in real time.

A newly published tender sets out plans for what it calls a “live surveillance strategy,” built around discreet cameras fitted inside and outside vehicles, encrypted video feeds streamed back to staff, and onboard systems that keep recording even when the signal drops. 

The system is meant to capture clear footage day or night, whatever the weather, and funnel it straight into a central evidence system where it can be stored, reviewed, and, if needed, used in investigations.

Officials also want a control app that lets investigators tap into encrypted live feeds, steer cameras and trigger recordings from their own devices, turning what used to be film-now-review-later work into something closer to a remote-controlled stakeout.

The contract, estimated at £2 million excluding VAT and potentially running for up to five years, is open to multiple suppliers, suggesting a mix-and-match approach rather than a single all-in-one system. The DWP is also asking for tools that can export footage onto portable media, including the humble USB stick, a detail that feels both practical and somewhat ominous.

The move comes as ministers expand the department’s powers to pursue fraud, including new abilities to demand information from third parties during investigations. Civil liberties groups have, naturally, already taken aim at the growing use of covert monitoring in welfare enforcement, warning that filming people without their knowledge risks tipping into something more intrusive than the government admits.

As ever, the department talks up protecting public money and doing things properly. The tender leans hard on security and evidential standards, with plenty about audit trails and who gets to see the footage.

What used to be a paper-heavy system is picking up cameras, live feeds, and remote controls, giving investigators a way to watch things as they happen instead of stitching it together later. Whether that makes it smarter or just more intrusive is likely to depend on where you are standing when the cameras are pointed. ®



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