This season Local Prisis are hovering Above ₹ 1 Lakh ($ 1,128) per 10 grams, discouraging consumers, who generally allocate a fixed budget | Photo Credit: Arun Sharma
Gold Jewelery Sales in India Are Set to DRP DURINT The Upcoming Festival Season, as Record Bullion Prisis Push Buyers Toward Less Less Less Costly Alternatives in One of the World’s Largest Markets.
Demand for Ornaments is likely to drop by Jewellers Association. Consures, especially in big cities, are postponing spending due to high costs, he said.
Gold is a traditional gift for weddings and special occasions in India, as well as a favorite investment. But at a time of Year when demand for jewelery is typically strong-the buying season kicks off with the nine-day Navratri festival in september and goes through to Diwali in Octobe Almost 50 per cent compared to the same festive period last year.
Gold Outlets Across the Country Are Typical Open Until Midnight during the festival of Dhanteras, which marks the start of diwali festivities and is a favorite time to perchase gold and SILVER. Jewelery Accounts for About 70 per cent of India’s Total Bullion Consumption and for Local Sellers, Revenue for the Entre Year Depends Heavily on these Few Weeks.
This season Local Prisis are hovering Above ₹ 1 Lakh ($ 1,128) per 10 grams, discouraging consumers, who generally allocate a fixed budget. Many End Up Buying Lighter Pieces Than What they would have desired.
Global Spot Prisis have more than doubled in the last two years, Hitting an all-time high of $ 3,791.10 per oounce this week.
Demand has been under pressure for Much of the year. India boght 17 per cent less jewelery between aarlier and june than a year earlier, with total purchase of the precious metal seen dropping in 2025 to the lowest level in five years Council report in July.
“Most of the demand now is for lightweight or more affordable pieces,” Said Arham Ahmad, A delhi-Based Jeweller. People coming to his shop are buying small ornaments, some weight as little as two grams, he said.
“Demand for Heavier Jewelery has been subdued for quite some time.”
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Published on September 26, 2025