FILE PHOTO: Blinkit and Zomato logos are seen in this illustration taken June 27, 2022. Reuters/Dado Ruvic/Illustration/File Photo | Photo Credit: Dado Ruvic
Shares of eternal traded flat after rising 1 per cent in early trade on Wednesday, as investor sentiment reacted to news of a strategic collaboration with OpenAI.
At 9.46 am, the stock was unchanged at ₹281.20 on the NSEafter climbing to ₹284.65 earlier in the session from its previous close of ₹281.50, reflecting initial optimism before momentum cooled.
The companies had entered into a partnership aimed at advancing artificial intelligence capabilities across Eternal’s businesses. The effort is expected to extend across platforms such as Zomato, BlinkitDistrict, Hyperpure and its AI-native venture Nugget. According to the company, the collaboration will focus on deploying AI across its consumer apps, partner platforms and internal systems to streamline operations and enhance user experience.
Eternal is evaluating the integration of OpenAI’s latest coding models, including GPT-5.3-Codex, within Stitch, its in-house automation and developer orchestration platform. The potential deployment is intended to improve engineering productivity and accelerate product development, underscoring the firm’s push to deepen AI adoption across its ecosystem.
While the market reaction remained muted in te morning trade, the collaboration signals Eternal’s continued focus on technology-driven expansion, with investors likely to monitor how AI integration translates into operational efficiencies and long-term growth.
(This is a developing story. Please check businessline later for more updates)
Published on February 18, 2026