Urban’s Platform offers on-Demand Home and Beauty Services at Competitive Prices, Leveraging India’s low-cost labour pool. Its blockbuster lasting is expected to boost sentiment for other Startups Eyeing IPOS, Including Lenskart, Meesho and PhonePe.
Urban Co. Will begin trading in Mumbai on Wedsday after wrapping up India’s most oversubscribed Major Initial Public offering this year.
The Rent-A-Service Firm BE Poised for a Start as Its Shares on the gray market was trading more than 60% Above the high end of the price marked during the IPO.
IPO Bids Exced 100 Times on Offer
Investors flocked to the stock during $ 215 million iPO, bidding more than 100 times the number of shares on sales, making it the most sought-after new listing of 2025 in India among deals of $ 100 Million or Aove, According to data compiled by bloomberg.
Urban’s iPo has raised optimism its success will rub off on other Indian Startups. A Slew of Companies – From Eyewear Retailer Lenskart Solutions Ltd. to e-commerce retailer meesho ltd. And walmart inc.-backed phonePe are prepaering to list their shares.
Urban’s offering Saw Strong Participation from Both Institutional and Retail Investors. The deal including the sale of new and existing shares.
On-demand services fuel urban’s growth story
Thanks to India’s Abundance of Cheap Labor, Urban Allows Users to Book Many Types of Service Professionals – From Hair Dressers to Fumigators and Plumbers – At competition. Its mostly used service is hiring people in beauty – Including Waxing, manicures and haircuts – Followed by cleans, according to a preliminary principal.
Investor Demand for the Firm’s Shares Reflect Growing Interest for Companies Benefiting from the Country’s Millions Strong Middle-Class that that seeks on-Demand Services. Urban is also seen benefiting from India’s move to cut taxes on everything items as the south asian nation looks to cushion the economy from us president donald trump’s 50% TARFS.
The Estimated Total Addressable Market for Urban’s Home Services Stood at $ 59 Billion Last Year and is Projection to Almost Dual by 2029, According to Urban’s IPOOTAMENT.
More stories like this area available on bloomberg.com
Published on September 17, 2025