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If you want to set up a company as Paytm, PhonePe, Bharat Pay, then it is the best time. This is possible through digital technology.

Now the idea is to create a platform that can become a one-stop financial solution tool.
New Delhi. Since the demonetisation of 2016, digital technology increased. This is the result of this, many startups like Paytm, PhonePe, India Pay have now taken the form of big companies. For News18, Angel Broking CGO Prabhakar Tiwari has told through the research of tech innovation of digital-first platforms (digital-first platforms), how there are large level opportunities in this area.
Tiwari explains that generation (GEN Z) i.e. generation born after the year 2000 and Millennial (people born between 1980 and 2000) is known as technology-lovers. Hence, be brokerage houses, insurance companies, fintech, digital payment gateway, and something similar. Everyone wants to capitalize on this new opportunity. The special thing is that to simplify such service, there is a need to invest resources to integrate in technology.
If you focus here, you will get success
Digital platforms created by financial services providers are learning from the popular social media app in terms of attracting advertisers and customers. The idea is to create a platform that can become a one-stop financial solution tool that can become an attractive option of the current and obsolete systems. You can get success by focusing on it. In fact, young people cannot even imagine the line to bear the cash, to deliver checks and take their decisions. They like the management of their accounts from far away. Most of the new stock market investors from Tier II and III cities, most of which are Gen Z and Millennial, have decided to reduce costs and ease onboarding.
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The key to success, the same place should be all the options
The common understanding in 2021 is that app users like to do all the favorite tasks on the same platform, where they can share information, data, form groups, exchange media etc. at once. Companies and brands today know that average users are spending more time on their smartphones and mobile apps than TV and personal computers. This is also true for financial planning, because people now wish for multitasking and take decisions related to money on a large scale.
Help AI, machine learning, data analytics, and many other technology
On looking from above, you will feel that this is some simple work related to financial allocation. However, when you see in comprehensiveness, the simplicity and innovation of technology is lost. AI, machine learning, data analytics, and many other technology are helping financial companies with state -of -the -art solutions for every aspect of the fintech value chain. Today, the choice of a customer is tracked, analyzed, and recommendations are given, all of this developed due to the explanation of this data and knowing about how to introduce the customer’s most needs Has happened In addition, AI-operated chatbott can overcome customer problems and provide human response to procedures while keeping free from human errors.
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Earlier paperwork, long waiting period and other reasons were delayed
Traditional processes of financial institutions and other service providers included several copies of paperwork, long waiting periods and delays. But compared to this, digital platforms provide a great experience to users. Neither takes time nor paperwork. First, teams of experts and technical professionals designs a human-slandered interface so that at least digital literate people can easily use the features of these applications. Users -friendly layouts and fast functions have been developed to work perfectly on all types of smartphones.
Decision and digital role in Millennials
Millennials can invest in a physical object like gold as gold ETF today. They have to go to the goldsmith nor the bank to get the property. They can only buy gold as one gram on the digital payment gateway, which are also providing services such as stock investment, mutual funds, etc., as they understand the interest of young investors towards initial investment. Digital brokements of the new era are also providing virtual trading features, literature and learning materials about financial markets and economics behind them, and customers can optimize all these while trading or transactions.
April 09, 2021, 14:08 IST