Agency:News18Hindi

Last updated:April 15, 2021, 14:32 IST

Success Story: Lijjat Papad is as popular as it is, the more good the story of its success. Lijjat Papad, launched by seven friends and housewives, has become a successful and inspiring story today. Today this company is 45,000 across India …Read more

There will be hardly anyone in India, who is not aware of the delicious Lijjat Papad.

New Delhi. Whether it is marriage or any festival or festival… Lyjat papad every time… Karram, Kurram… Kurram Karram… Yes. At the same time, Lijjat Papad, which you will see in your TV from childhood .. which has been made in your kitchen and supermarket for years. Even today, whenever the eyes look at the papad, they reflect the sense of trust and women empowerment. There will be hardly anyone in India, who is not aware of the delicious Lijjat Papad. Lijjat Papad is as popular as it is, the more succence story is. Lijjat Papad, launched by seven friends and housewives, has become a successful and inspiring story today. Today this company is providing employment to 45,000 women across India. So let’s know how 7 women started a business for 80 rupees and then made it famous worldwide. Today this company is earning in crores.

This journey started from here…
Jaswanti Jamnadas, who hails from Mumbai, first laid the foundation of Lijjat Papad in 1959 with his 6 friends. The purpose of these seven women was not to start the industry or earn more money. Through this, she wanted to share her hand in the expenses of her family. Since these women were not very educated, they had to face many difficulties in working out of the house. Therefore, these Gujarati women planned to sell papad, which she could make by staying at home. Jaswanti Jamnadas Popat decided that she and Parvatiben Ramdas Thodani, Ujamben Narandas Kundalia, Banuben Tanna, Laguben Amritlal Gokani, Jayaben Vitalani would start the work of making papad. He was accompanied by another woman, who was entrusted with the task of selling papads.

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Borrowing money started business
For borrowed 80 rupees, women bought a cinem for making papad and also bought the necessary items to make papad. Initially, the women made four packets of papad and sold them to a businessman. After this, the businessman demanded more papad from women. After this, the women started working day and night and the sale continued to grow quadruple by the day. After this, Vyapari asked to improve the quality of papad. Also, they also helped these women to give account, marketing etc. This group of these seven women became a cooperative system. Needy women above 18 years of age were added to it. The business of Lijjat Papad gave him an annual income of 6196 at that time and soon, thousands of women continued to join it.

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Thousand crore turnover
Lijjat Papad has been awarded the Brand Equity Award in 2005 by Dr. APJ Abdul Kalam, the then President of the Economic Times, Business Women of the Year Award of the Economic Times, the country’s best cottage industry honor in 2003. Papad’s business started with a borrowing of 80 rupees is a shadow all over the world today and its turnover is about 100 crores.